Criterion Collection

A Face in the Crowd chronicles the rise and fall of Larry “Lonesome” Rhodes (Andy Griffith), a boisterous entertainer discovered in an Arkansas drunk tank by Marcia Jeffries (Patricia Neal), a local radio producer with ambitions of her own. His charisma and cunning soon shoot him to the heights of television stardom and political demagoguery, forcing Marcia to grapple with the manipulative, reactionary monster she has created. Directed by Elia Kazan from a screenplay by Budd Schulberg, this incisive satire features an extraordinary debut screen performance by Griffith, who brandishes his charm in an uncharacteristically sinister role. Though the film was a flop on its initial release, subsequent generations have marveled at its eerily prescient diagnosis of the toxic intimacy between media and politics in American life.

Från IMDB:
A TV woman turns a homespun bum into a rotten media hero.